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The Evolving Trend Towards “Integrated” PPC and SEO Campaigns
While the effectiveness of Pay Per Click (PPC) advertising is sometimes debated, PPC campaigns remain a popular and powerful tool for driving web traffic and attracting new customers—when done...
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Servers Are So 5 Minutes Ago—The Cloud is the New Black
With so much of our personal lives “on the cloud,” so to speak, it seems there is a slow shuffle toward this ethereal space in the business world. But why? Why would we trust the Google+ images cloud...
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Don’t Bet On Going Viral, Use Big Data Analysis to Make an Impact
For most business professionals using social media, a complete understanding of how these networks operate and how they create results is confusing. Because of common misconceptions about social...
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Smile if You’re a Retailer—Your Big Data is On Camera
With incredible new innovations on handheld devices and smartphones, everyone is checking in on Facebook, tweeting about where they are, checking in on FourSquare, and enabling their GPS and cell...
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“Not Provided”—Google’s Latest Change that Leaves Analytics Users In The Dark
Those who use Google Analytics on a daily basis to understand where traffic is coming from and how might be sitting in front of their computers with a pit in the bottom of their stomachs. The latest...
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Winning with Content Marketing Means Measuring Results
Anyone who works in the world of SEO and analytics can tell you one thing is for sure: content is king. There’s no more effective way to drive more traffic to your website(s) than by constantly...
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Three Key Elements of a Winning E-commerce PPC Campaign
Pay-per-click advertising is an art and science until to itself. Arguably one of the most competitive advertising arenas in today’s marketplace, it has the power to pay dividends—if properly executed...
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This Little Birdy Likes to Read: Google’s Hummingbird Update Means More...
You may or may not have heard of Google’s newest algorithm rollout. Unlike Panda and the late, great Penguin, this new algorithm is reminiscent of sci-fi films featuring self-aware cyborgs. Hummingbird...
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In It to Pin It: Pinterest’s Promoted Pins Make Image Content Even More...
LinkedIn and Twitter aren’t the only platforms to hop on the Facebook-style native marketing bandwagon. Pinterest has published information about its own upcoming version of native marketing,...
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Could There Be A Silver Lining to Not Raising the Debt Ceiling?
With a debt ceiling looking grim as deadlock in Washington goes almost apocalyptic, is there anything good that could come of defaulting on our national debt? Most liberals and Democrats on the hill...
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Four Steps to Better Business Planning
While many companies today conflate the need to budget and the need to plan as a single process, the future of better business planning will need to rely less on “the bottom line” and instead focus on...
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Data Visualizations, the Future of Business Success
In today’s world, consumer attention is constantly being fought for. It has been shown that visual representations of data aid in capturing attention and keeping it for a longer period time. In order...
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Apple says New iPad Won’t Be Competing in Low End Tablet Market
With the launch of the iPad Air, Apple isn’t afraid of looking too big for its britches. No doubt, this newly developed and totally overhauled version of its predecessors is nothing to shrug your...
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Prohibition’s Effect On American 19th Century Socio-Economics (Infographic)
The prohibition era went down in history as a time of rebellion, fast and loose jazz music, and mob-controlled big business. When the whiskey wells dried up and the spirits were no longer freely...
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Why Should You Care About Business Intelligence?
Business leaders and decision makers have more business tools than ever to help them reach a wider audience and become more competitive in their respective industry. Business intelligence is a broad...
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What Small Business Owners Should Know About Big Data
If you’re the owner of a small business, then you might be wondering what kind of worth massive amounts of data can have to your business. Even if your business caters to a very specific and focused...
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Optimize Pricing and Drive Sales with Business Intelligence Software
Price optimization requires the consideration of numerous variables. One of the largest challenges when pricing a product or service is to maximize returns by pinpointing perceived value by...
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Big Data: It’s About the Quality, Not The Quantity
From small chains to massive corporations, in both the public and private sectors, there seems to be some sort of tacit race to space in regards to data discovery and big data. The old adage, “You...
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The BI Mountain: You Don’t Need to Climb it Just Because it’s There
The further we go down the winding road of business intelligence, the further away from the key objective many of us get. Someone once said, “The further I go, the less I know.” That sentiment in a...
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Twitter Users and Important Historical Epochs vs Pop Culture (Infographic)
The Internet has given us many things of which we should be thankful. Communication methods whose speed and efficiency rival those of even the most ambitious creations of science fiction, unimpeded...
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